Content Assistance

Web page readers are unique. Two out of three of them find a website on a search engine. They skim. They scan. They glance. They read the headlines. They look for highlights.

They're usually in a hurry, looking for specific information. Then again, they might be bored, looking for something to occupy their time. If they like what they see, they just might go on reading. If they don't, they move on.

That means your web site has just seconds to:

• Grab attention
  
• Build interest
  
• Create desire
  
• Motivate action

All too often, though, websites are poorly written ... or just plain boring. And there is a reason for this shortcoming. Web content writing is part art, part science, and most successful when created by professionals.

The importance of content goes far beyond the need to keep your visitors interested. Creative, well-researched copy can help promote your website ... and your community.

Today's increasingly sophisticated search engines ignore the traditional META tags with keywords and descriptions. Instead, search engines, like Google, read entire websites and use the findings to generate matches. The more pages and words you have, the better the chance of your site being returned as a search result.

While search engine rankings are extremely important for retail or ecommerce websites, that is not entirely the case with your city or county site. The primary reason for having good content on a government site is to make your website popular with your visitors and to keep them coming back on a regular basis, giving you a better chance of getting your message out.

Basic editing and copy optimization services are included with all of our website packages. As part of the setup fee, we will import copy from an existing site and clean it up, if necessary, or work from completed word processing documents, cleaning up sentences and filling in key terms. In other words, give us a complete rough draft and we'll take care of the rest.

If you need more than just basic editing and cleanup, our web content writing services are both affordable and professional. During the planning stage for your site, we will provide a quote for optional copywriting services. We can work with any material you provide us ... even if you need every step of the web content process fulfilled, from research to publication. Keep in mind, the more information you are able to provide, the less you pay.

With a former awarding-winning weekly newspaper editor/publisher heading our creative team, our experience in web content writing is extremely diverse, with subject matters ranging anywhere from environmental issues to the election process. More than 20 years of covering city council and county commission meetings gives us a unique perspective on the operation of your government.